West Street has always had an important fixture on it, the Primark Reading. Opening times at this store are 9:00 in the morning Monday to Saturday while on Sundays; it opens a few hours later, at 11:00. Thanks to the Primark store, other local businesses also see footfalls such as nail bars, pound stores, charity shops and butcher shops, among others. In short, Primark in Reading appealed to the customers that were looking for affordable shopping. This branch of the chain has also served as the company’s headquarters in the UK, and has a range of facilities for its workers like, for instance, a fitness centre.
The latest in the news is that, by 2016, Primark will be occupying the premises of the former BHS Department Store in Broad Street, a prime shopping location in Reading. (Watch for the opening times of this new outlet here.) Primark’s detractors are talking about the effect of this move. Will it be similar to when Primark moved onto Oxford Street, the high-end shopping site in London? Broad Street has always been the destination for the elite shopper and housed stores like The Oracle, House of Fraser or Pret. Look at the other end of Waterstones and Next in Broad Street and you will notice the stark difference in the level of shoppers in the two sections of Reading.
But, sources at the new Primark in Reading have announced that their outlet is going to be a smart, upmarket, fashion store just like those in London and Southampton. Soon it will be rubbing shoulders with John Lewis or Heelas, as the older shoppers know it. The store has always been considered the grande dame of the town. Perhaps, Broad Street will attract the bargain customer that has never ventured to this part of the town, a section more frequented by the high-class shopper. Or maybe by opening time, Reading’s Primark will have given rise to a new category of customers that are comfortable shopping at both ends of the street.
Considering that the chain has shown £5 billion in sales in the last year alone, the new Primark Reading opening time is a much-anticipated event. Would you like to talk about your views on this new store? How do you think this move will affect your town?
Share your opinions with us here.
Primark Reading Opening times – West Street
Where to find the Primark Reading Location?
32 – 41 West Street
Berkshire, RG1 1TZ
Phone: 0044 1189 606 370
Reading Train Station
Broad Street Mall Car Park
Broad Street Centre